Adjay Baidjoe
The challenge from a vision to a strategy…
Werkervaring
Strategy consultant - Sassaya Group - Business Development Consulting BV
2007 - present
Dutch scent marketing specialist (Interim Strategy Consultant for a period of 12 months)- Executing expansion strategy
- Developing product potentials in cooperation with manufacturers and strategic partners
- Improving a hardware line for use in environments up to 15.000 sqm
- Increasing sales with 22% within 12 months
- Expanding sales activities into France, Germany, Italy, Switzerland, Sweden and Denmark
- Managing team consisting of two junior consultants, two sales representatives, one engineer and one financial analyst
- Project lead time 12 months
Swedish manufacturer of alarm units
- Developing and implementing a business plan for the marketing and distribution of unique innovative security products and services
- Conducting extensive partner/distributor research for the Benelux market
- Developing and implementing a cost reduction strategy reducing costs with 28%
- Managing team consisting of two junior consultants
- Project lead time 5 months
Dutch scent marketing specialist.
- Developing a business plan for the marketing and distribution of a unique patented scent dispersing technique
- Developing an expansion strategy including market forecasts and investment analysis for the distribution of the scent dispersing technique in Europe
- Conducting commercial and investment analysis for the expansion of hardware in large (public) areas
- Managing team consisting of three junior consultants
- Project lead time 3 months
German application service provider / system integrator
- Developing and implementing a marketing plan and an investment analysis for the Benelux market
- Heading (business) negotiations with insurance companies, banks and trust offices
- Managing team consisting of two junior consultants
- Project lead time 3 months
Dutch specialist in High Definition audio - visual recording and editing
- Developing and implementing a business plan based on a unique workflow patent
- Developing and implementing a strategy plan for the International HD Academy (IHDA)
- Developing and implementing an expansion strategy for the American and Asian markets using joint venture partnerships
- Managing team consisting of two junior consultants and one financial consultant
- Project lead time 6 months
Junior Strategy Consultant - Sassaya Group - Business Development Consulting BV
2005 - 2007
Dutch tour operator- Creating an investment plan for investors
- Developing and implementing strategies for the improvement of internet sales
- Conducting competitor analyses to identify key partners for joint future development
- Project lead time 3 months
- Strategic assessment of innovative products including market attractiveness, positioning, competitive landscape, developed growth scenarios and revenue forecasts
- Working within a wide range of industries including materials and metals, consumer products and gaming electronics
- Presenting findings to clients in mid-market and private equity firms
LIVESTRONG Leader - The Lance Armstrong Foundation (additional)
2009 - onwards
- Dedicated to help build community and bring awareness to Livestrong's global cancer movement
Opleidingen
Master of Science in Business Administration - RSM Erasmus University Rotterdam - Strategic Management
2008 - 2011
- Researching the decision making process of acquisitions in conjunction with corporate decision makers of Royal Philips Electronics NV, Imtech NV, Stork BV, Eriks NV, Nutreco NV, Akzo Nobel NV and Royal Dutch Shell NV
Bachelor of Engineering Technical Business Management - The Hogeschool van Amsterdam, University of Applied Sciences
2002 - 2005
Academic title: B Eng (Bachelor of Engineering, Dutch ing.)- Graduated within three years instead of four, based on high average performance
NIMA – B EMC Strategic Marketing Management - Nima Institute & European Marketing Confederation
2003 - 2004
Kennis
Language certificates: Cambridge European Framework level B-2.2 English
2003 - 2004
Certificate from the Amsterdam University of Higher Professional EducationHobby
Geo- and Space science
Mountain biking
Architectural history
The challenge from a vision to a strategy…...
The primary focus of my position as a strategy consultant is to assist an organization in making distinctive, long lasting improvements by creating and marketing new and innovative business solutions and solving strategic business issues and challenges.
As strategies are becoming more complex due to ever increasing globalization, it is important for an organization to identify the key strategic values that create solutions in a short period of time thus setting itself apart from its competitors.
To identify these key strategic values I handle every situation within an organization like a puzzle, approaching it as a challenge, breaking up conceptual, problems or projects into their component parts and by doing so discovering and defining the real issues from which a strategic plan and critical path can be formulated.
Team work in this respect is very important as it is my view that the drive of discovering new opportunities and challenges shared among others can be most effective. Team building and the power to focus on a situation as a team with critical perspectives on strategic changes can therefore be very effective in terms of creativity and effective solution development.
Applying these views to my position as a Livestrong leader with the Lance Armstrong Foundation I and my team succeeded in organizing successful fundraising events during fairs and events furthering community building and increasing awareness of Livestrong’s global cancer movement.
An interesting quote from Gerco Rietveld which I use in my day-to-day business: “If you focus on costs the quality will go down, if you focus on quality the costs will go down”.
Adjay Baidjoe
